Monday, November 23, 2015
Blog post? Do you need that stinking blog post?
That being said, the question of "Does anyone really still need a blog" comes up with relative frequency among my clients and their agencies. My answer is always, "Yes, blogs are great to have for a number of reasons." Here are a few:
1 - It provides updates to your website. Search engines love fresh meat.
3 - Blog content is not limited to living only on your blog/website. The content (usually with some slight revisions) can be:
a. Shared as a guest post on another site.
b. Posted to LinkedIn Pulse.
c. Used as a public relations pitch or as a story pitch to become an expert contributor to a publication.
d. Repurposed as a handout for a presentation.
e. Rewritten/repurposed for Slideshare, for a Powerpoint presentation, or a webinar (a slide is a slide is a slide ...).
f. Used as the basis of a video that will be posted to your website, on your video channel of choice or sent via email to your lists.
Speaking of email ...
4 - Promoting a new blog article is a reason to touch base with your clients, prospects and associates with an email. Yes, Virginia, there really is still email marketing (just ask my colleague, Susana Fonticoba of Right Click Advantage).
And no, it does not have to be me. But if you're interested in finding out more, you can send me an email (firstname.lastname@example.org) or give me a call (201-791-4694). Sure, we have writers here that work in a variety of industries, but I'm always happy to recommend other writers who could be a great fit for your needs.